This year’s MEGA Fashion Awards honors the brands that have significantly transformed the beauty scene into a powerhouse—made for and by the Filipino
A pivotal moment for brands and personalities alike, the MEGA Fashion Awards (MFA) 2024 is taking place after three years. With more local talent bringing their artistry to the beauty scene, this year’s awards show acknowledges those leading the charge in delivering the best of the best in the industry transcending mere crowd favorites or celebrity-backed names. View the official nominees for the most influential local beauty brand below.
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Issy
Leading makeup brand Issy champions easy and inclusive beauty—all without the fuss. Since starting in 2019, the brand has released products that were developed with the local market in mind. A prime example is its bestselling Active Skin Tint which boasts 27 shades—a rarity at the time of its release. With its seamless and nourishing formulas across bases, lips, and eyes, Issy stays true to its mantra of “Beauty Made Easy.”
Though seemingly trivial, rebranding from Issy & Co. name to the patent Issy remains a power move. It’s as loud of a statement as the hip and immersive experiences it holds for its patrons, such as release parties, teasers, and shade guides that are always ahead of the curve. Five years in, Issy doesn’t just talk the talk; it sets the tone for how championing local talent should be—innovative, impactful, and always in style.
MEGA applauds Issy for revolutionizing makeup for Filipinos with its inclusive and forward-thinking approach.
Sunnies Face
This beauty powerhouse is proof that beauty feels better when it fits right. Sunnies Face was born out of the “I like this, but…” struggle, given that global cult favorites were either too expensive or underperforming. To find the perfect in-between, Sunnies Face came out with products thoughtfully curated to flatter Filipina skin tones. Since 2018, the brand has released various makeup products such as brow-fixing gels and lip treatments, as well as a skincare line consisting of their bestselling moisturizer and serum.
Sunnies Face emerged as the beauty arm of the lifestyle brand Sunnies Studios. Founded by personalities Georgina Wilson, Martine Ho, Jessica Wilson, and Bea and Eric Dee who have spent a significant amount of time in the realms of beauty, fashion, and business, the team was well-equipped to create something that made everyone’s daily beauty regimens easier without compromising quality. Having expanded to five countries, the brand continues to elevate Southeast Asian beauty globally.
MEGA recognizes Sunnies Face’s effort to integrate global beauty trends into efficient products for Filipinos.
Strokes
This leading cosmetics brand stands at the forefront of delivering premium quality beauty products to Filipinos. What started off as a go-to beauty studio for everything lash and brow quickly became a brand for non-negotiable snatched and groomed brows in the country. Founded by brow expert Momoi Supe, there’s no room to wonder why the studio soon birthed Strokes Beauty Lab—a cosmetic line crafted to professional standards. As the country’s first and only studio dedicated to eye beauty, it’s no wonder they’ve secured their spot as an authority in the beauty scene.
The brand’s lineup focuses on turning everyday routines into a pro-level feat. Committed to perfecting eye looks, they’ve released ultra-precise brow pencils, smudge-proof liners, makeup sponges, and other face products that make it easy to look snatched with no hassle. Designed with the same level of artistry that put them on the map, Strokes continues to exceed expectations by providing the very tools needed to make anyone look and feel good–beauty lovers and pros alike.
MEGA acknowledges Strokes for allowing Filipinos access to high-quality beauty solutions with ease.
Teviant
Founded by celebrity makeup artist Albert Kurniawan, Teviant is an elite beauty brand that exudes nothing short of thoughtfulness and excellence. With over a decade of experience enhancing the looks of top industry names, Kurniawan envisioned a makeup brand that celebrates the remarkable women in his life. Since its launch in 2019, the brand stands as a testament that nothing beats beauty products crafted by industry professionals. It’s a stellar example that expert formulas are always a winning choice.
Teviant now boasts an extensive line of products—from eyes and cheeks to even the expert-grade makeup tools everyone needs in their kits. It recently released the Ultimate Skin Master Brush Collection designed by Kurniawan himself. Its products also contain skin-nourishing actives, ensuring that beauty ensues without sacrificing skin health. With its expert formulas and dedication to beauty, Teviant has established itself as a rising powerhouse in the local beauty industry.
MEGA celebrates the combined artistry and skincare that Teviant offers, raising the bar for local beauty products.
Vice Cosmetics
Founded by Filipino comedian and television personality Vice Ganda, this brand has taken the beauty industry by storm. In 2017, the Phenomenal Star launched Vice Cosmetics through no less than a grand concert titled “Ganda for All.” At the event, the brand set a Guinness World Record with almost seven thousand people applying lipstick simultaneously, beating global beauty star Mary Kay’s record.
More than the name behind the brand, Vice Cosmetics offers a wide range of all-inclusive and high-quality cosmetic products. Coming at a lower price point compared to other local brands, they’ve quickly become a go-to for beauty enthusiasts wanting to look good while getting a bang for their buck. With the brand’s high-performing lip liners, smoothing primers, and creamy multi-sticks, Vice Cosmetics has captured the hearts of many–proving that exceptional beauty is inclusive, easy, and easily accessible.
MEGA honors Vice Cosmetics for making beauty a fun and inclusive experience for all Filipinos.
Which of these local brands has become a staple for your beauty needs?
Official Mechanics
- A user is entitled to ONLY one vote per title under the Most Influential category.
- Voting lasts until September 8, 11:59 PM, Philippine Time.
- Only one winner will be named per title.
- Voting is strictly and solely conducted via the MEGA website.
- Vote buying, cheating, and any other methods used to gain an unfair advantage are strictly not allowed
- The MEGA team will have an auditor to review all votes and take action on any anomalous votes. (ie: spam, bots, etc.)
- MEGA will tabulate the votes once the voting period is officially closed. The nominee with the most votes will be declared the winner in their respective title.
To vote for other MEGA Fashion Awards 2024 Categories, click here.
Photos and Featured Image: MEGA ARCHIVES, ISSY, SUNNIES FACE, STROKES, TEVIANT, VICE COSMETICS (via Instagram)
The post MEGA Fashion Awards 2024: Official Nominees for Most Influential Local Beauty Brand appeared first on MEGA.-----------------------------------
By: Biel Arevalo
Title: MEGA Fashion Awards 2024: Official Nominees for Most Influential Local Beauty Brand
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Published Date: Wed, 04 Sep 2024 07:00:00 +0000
