The MEGA Fashion Awards 2024 celebrates the global brands that have left a lasting mark on the beauty landscape here in the Philippines and the world
This year, the MEGA Fashion Awards (MFA) aim to recognize the powerhouses that redefine the many fields of fashion and beauty. Within these industries, many brands have gone global–spanning across different regions to shape beauty trends and elevate the experience at large. Here are the five nominees for the MEGA’s most influential beauty brand.
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Kiko Milano
Founded in Milan, this pro cosmetics brand has etched its name in today’s beauty scene for its fashion-forward approach. Kiko Milano is famed for releasing vibrant collections–infusing art, color, and craft into the daily regimens of its clientele. Since its debut in 1997, the brand has yet to miss a beat in its pursuit of something greater.
MEGA celebrates the brand’s ability to push beyond traditional shades and formulas, offering more daring innovations on top of the impressive 1,200-piece lineup it already offers.
MAC
Global beauty titan MAC is a name that speaks for itself. Since launching in Toronto in 1984, the brand has launched a slew of iconic products endorsed by the biggest stars. It has established an indelible global reputation and presence–primarily owed to its range of high-quality makeup products for all ages, races, and sexes.
MEGA acknowledges the brand’s expansive range of products, shades, and formulas–not to mention its commitment to redefining beauty with inclusivity and innovation at the forefront.
BYS
BYS, which stands for “Be Your Self”, is the beauty brand for the trendy and practical. It finds its roots in Australia in 2004 where it has since gained traction for offering vibrant and high-performing beauty products at an affordable price point. Known for its playful and colorful collections, the brand has garnered a substantial global following, making it a favorite for the experimental. From makeup, BYS has also extended its reach in fashion with their annual BYS Fashion Week, showcasing a number of new and experienced designers whose creativity is at par with their beauty philosophy.
MEGA notes the brand’s remarkable direction in merging hip and bold trends with practicality, consistently putting out products that are exciting, accessible, and not at all intimidating.
Shiseido
A giant in global beauty, Shiseido is celebrated for its enduring elegance. This Japanese multinational brand was founded in Tokyo in 1872, making it one of the oldest cosmetic businesses in the world. Over 150 years and an impressive selection of skincare, makeup, body, and hair care products later, it is now the largest cosmetics company in Japan and ranks fifth globally.
MEGA applauds Shiseido for its constant releases of luxurious and sophisticated beauty solutions, further setting it apart in the global beauty market.
Drunk Elephant
This iconic beauty brand is leading the ‘clean girl’ revolution from all fronts. Since its launch in 2012, Drunk Elephant has stayed committed to using only skin-friendly research-backed formulations in its products. It forwards its ‘suspicious 6’-free philosophy, actively avoiding 6 categories of ingredients that leave the skin looking and feeling troubled.
From day serums to facial oils, MEGA celebrates Drunk Elephant for incorporating clean and effective solutions, promoting healthy skin without compromise.
Which of these global brands have proven beauty is within your reach?
Official Mechanics
- A user is entitled to ONLY one vote per title under the Most Influential category.
- Voting lasts until September 8, 11:59 PM, Philippine Time.
- Only one winner will be named per title.
- Voting is strictly and solely conducted via the MEGA website.
- Vote buying, cheating, and any other methods used to gain an unfair advantage are strictly not allowed
- The MEGA team will have an auditor to review all votes and take action on any anomalous votes. (ie: spam, bots, etc.)
- MEGA will tabulate the votes once the voting period is officially closed. The nominee with the most votes will be declared the winner in their respective title.
Photos and Featured Image: MEGA ARCHIVES, KIKO MILANO, MAC COSMETICS, BYS, SHISEIDO, DRUNK ELEPHANT (via Instagram)
The post MEGA Fashion Awards 2024: Official Nominees for Most Influential Global Beauty Brand appeared first on MEGA.-----------------------------------
By: Biel Arevalo
Title: MEGA Fashion Awards 2024: Official Nominees for Most Influential Global Beauty Brand
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Published Date: Wed, 04 Sep 2024 07:00:00 +0000
