Bollywood is booming! 2022 saw a 33 percent rise in entertainment and media consumption in Southern India. The increase generated an eye-popping $3.57 billion in revenue, mainly due to the success of the blockbuster RRR.
According to Variety, the findings were published in a report called South India: Setting Benchmarks for the Nation in Media & Entertainment, commissioned by the Confederation of Indian Industry (CII). It studied consumer behavior in print, streaming/digital, film, television, and radio in Andhra Pradesh, Karnataka, Kerala, Puducherry, Tamil Nadu, and Telangana in 2022.
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By: Manya Seisay
Title: ‘RRR’ helps drive South Indian entertainment industry to record heights
Sourced From: wegotthiscovered.com/movies/rrr-helps-drive-south-indian-entertainment-industry-to-record-heights/
Published Date: Mon, 24 Apr 2023 08:22:56 +0000
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